| Offline,
mail marketing
is generally hated by customers. It’s unwanted, uninvited
and stuffs mail boxes. But it’s pretty clear that it’s
also incredibly popular with advertisers. Why? Because, while
most potential customers toss away their junk mail with barely
a glance, enough take action to make it all worthwhile. They
do buy in high enough numbers to make money for those doing
it. Email marketing is pretty similar, but with one important
difference: online, you can only send marketing emails to people
who have already requested to receive them. And, because those
people have already chosen to receive your emails, you can be
a lot more confident that they will read your offers and buy
from you. |
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