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| EMAIL
MARKETING > COLLECTING OPT-IN EMAIL ADDRESS |
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Email
is still the most popular and most used communication medium
on the Internet. It’s also an efficient way to distribute
your message to large numbers of people who have requested that
information. As a form of marketing, it generates high response
rates
and gives you measurable results with instant feedback.
Just keep in mind, it is never acceptable to send commercial
email to people who haven’t requested to receive email
from you. Bust that rule, and there’s a good chance you’ll
be out of business. That gives you the challenge of building
up a list of willing subscribers. |
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When
you’re first starting out, there’s often a temptation
to simply purchase an opt-in email list. Lots of people sell
them and you can easily pick up a million or so addresses for
just a few bucks. But while that may appear to be a fast, easy
way to build up customers, the names on the list may not be
up to date and they are not even opt-in contacts at all. To
say it bluntly, emailing people from a list like that is called
spamming.
Similarly, there are also programs that automatically crawl
the web, recording every email address they find. These will
let you quickly build up a huge list of email addresses. But,
nobody will thank you when you stuff their inboxes with marketing
material. Forget about them; they’re not worth the effort.
It’s much safer, and much more effective, to take the
time to build your own real opt-in list. |
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