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HOT SOFTWARE PRODUCT
 
   
Producing an information product is easy. If you can read this book, you can write an ebook. There are really no special skills required beyond the ability to write and some basic knowledge about the subject. Producing a software product on the other hand does require some special training. It needs someone who knows how to program, who understands how a computer works, and who knows how to construct software. It’s more complex than putting words on a page. It can also be much more profitable.
With the right software product, the sky’s the limits for profits; Bill Gates proved that; but Bill Gates didn’t become a multi-billionaire by simply being a great programmer — most decent programmers will tell you he’s barely that. In fact, if you’ve been using Windows for a few
years, you’ll know exactly what they mean. He became rich by combining some basic programming talent with some outstanding marketing skills. It’s that combination that we’ll focus on in this chapter.

There’s no two ways about it, you’re going to need an idea. You might have one already. Lucky you! But if you don’t, it’s time to whip out your pen and paper, and start scribbling. There must be some kind of tool that you wished you had on your computer, or a program that
you use every day that just drives you crazy. Maybe you wish your Media Player stored favorites better, or there was a graphics program that was as simple to use as Paint but as versatile as Paintshop. Put down your ideas and then check out the competition.
Do a quick search on Afqam to find out what other products are already on the market that are just like the one you want to create.


There’s no point in putting a ton of effort into creating a product that’s already out there. Check them out, figure out what’s wrong with them and aim to create a new version that’s just the way you like it. (You'll also need to be sure that competition is selling. If they
aren’t finding a market, what’s the chance your program will?)


Building an Outline

Study Competition

Determine Pricing

Choosing a Programmer

Developing Functionality

Creating a Work Agreement

Packaging Your Product

Customer Service and Support
 

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