Buying Advertising and Keeping Customers!
In my experience, search engines and directories are the easiest and probably the most effective methods to bring users to a site.
But it’s never a good idea to use one tactic exclusively. In this chapter we’re going to look at three other methods: banners, text links and classified ads.

1) Banners

2) Text links

3) Classified ads

4) Cultivating new customers

5) Creating effective ads

6) Advanced ad tracking