You must send your press release to the right persons in order to increase the chance of having your story published. Look through the chosen newspapers and identify those reporters who cover events or activities that share the same theme as your products or services. You
can identify the reporters by the article’s byline.

Familiarize yourself with the editor or reporter's work. Find out the method she prefers to receive press releases. Don't automatically send them by email...some will prefer mail or fax. Find out their deadlines.
If you are sending your release by email, never send an attachment. Copy and paste your release into the body of the email. Never send a bulk email and always address emails individually.
For your local media, check the publication or their website for information on how to submit a release. Do a search on popular search engines for websites in your industry that might just be interested in running your story.

Submit your site to a few online newswires and news websites.
There are a number of sites that require payment. However, there are a few good free websites as well. A couple of these include PRWeb.com and Free-Press-Release.com.
If your budget permits, you may contact a good press release agency. Such agencies distribute your press release to various industry-specific websites and publications for a fee. However, care should be taken while selecting a PR agency. Some of these may just spam instead of targeting your press releases correctly.